ستوفر BMW سبع كاميرات على مراحل الانتاج النهائيه المختلفه لخط إنتاج ال X3 و بإستطاعة
الزبون و بعد التسجيل و فتح حساب في موقع الشركة مشاهدة سيارته على النت وهي تنتج...
BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina. “Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.” BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.